Is Gartner’s Magic Quadrant Really Magic? Part 4

My humble confession…

OK. OK. I have a confession. Let me get it off my chest.

I, too, have been guilty of taking a quick look at a ‘Magic Quandrant’ report, zero’ing in on the ‘Leaders Quadrant’, and jumping to a conclusion, “Oh look! <<insert hot technology here>> must be the best!”

To Gartner’s credit, they state that they don’t declare “winners”. But when they issue a report, the evaluated vendors issue press releases staking their claims as “winner”. What’s really hilarious are the juxtapositions that some of the vendors will make in their declarations of victory.

From time to time, I enquire about the process of selecting technology, and I’m still surprised at how often someone replies, “Oh, we just took the magic quadrant leaders, and picked from there.” Digging deeper, I’ve learned that their process really was just that simple. And I guess it shouldn’t be surprising when the decision is about adding “one more new thing to the other fifty bazillion things that are stressing us out and causing massive amounts of complexity, helpdesk calls, and things-that-go-bump-in-the-night.”

What are your experiences with using the magic quadrant as a tool in aiding your decision making processes?

Leave a Comment